However, while staying true to its roots, it has also evolved into the event we know and love today. In terms of sales, the number of brands that have offered irresistible deals to consumers over the years on Black Friday has been growing. The way they are presented is also different, and are now much more striking (by leveraging the technical resources available now). One thing that has changed is how long it lasts. Nowadays, Black Friday discounts are offered over several days, not just one.
What's more, since 2005, Black Friday has been joined by Cyber Monday. A date that, while also highlighted on many calendars, isn't yet as famous as its predecessor. Why? Some people don't know, for example:
- What is Cyber Monday? Created by the shop.org community 15 years ago, its main goal is to promote online purchases.
- When is Cyber Monday? The event takes place on the Monday following Black Friday.
- What are the Cyber Monday deals like? They are quite similar to Black Friday deals (and involve the same products). You just have to keep in mind that they are only accessible online.