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    Get ready for Black Friday 2021!

    We're already preparing our 2021 Black Friday deals. In the meantime, how about we learn a little more about it?

    The Roots of Black Friday

    There are many origin stories for Black Friday.

    The most widespread goes back to the 1950s, more specifically to the day after the popular Thanksgiving day holiday, in Philadelphia (USA). The city was going to host an American football game between the Army and Navy on Saturday, and as a result, the Friday before people flocked to stores to do their Christmas shopping. Nobody wanted miss the game and most residents decided to move them up. Because of this, no police officers were allowed to take the day off, given the swarms of people in stores on what would eventually come to be known as "Black Friday". A term that, little by little, become more widespread, taking on particular relevance in 1975, when it was used to describe the traffic problems that plagued the city of Philadelphia as a result of the sales on the day after Thanksgiving.

    How Black Friday has evolved

    Over time, what was known as Black Friday became a firm fixture on the calendar of both brands and consumers.

    However, while staying true to its roots, it has also evolved into the event we know and love today. In terms of sales, the number of brands that have offered irresistible deals to consumers over the years on Black Friday has been growing. The way they are presented is also different, and are now much more striking (by leveraging the technical resources available now). One thing that has changed is how long it lasts. Nowadays, Black Friday discounts are offered over several days, not just one. 

    What's more, since 2005, Black Friday has been joined by Cyber Monday. A date that, while also highlighted on many calendars, isn't yet as famous as its predecessor. Why? Some people don't know, for example: 

    - What is Cyber Monday? Created by the shop.org community 15 years ago, its main goal is to promote online purchases. 

    - When is Cyber Monday? The event takes place on the Monday following Black Friday.

    - What are the Cyber Monday deals like? They are quite similar to Black Friday deals (and involve the same products). You just have to keep in mind that they are only accessible online.

    When is Black Friday?

    Initially, Black Friday fell on the day after Thanksgiving.

    On that date, companies offered incredible deals on their products, which allowed consumers to buy them at a lower price than usual. Today, although Black Friday as such still falls on a specific day (when the best deals are available), as noted earlier, many companies extend Black Friday discounts up to one week in order to take cash in on the sales. 

    How long does Black Friday last?

    In theory, Black Friday is supposed to last one day.

    However, over the years and thanks to its success, it has expanded, first to include the full weekend, with the idea that consumers use these days off to make their purchases online (or in a physical store), taking advantage of special Black Friday deals, culminating in Cyber Monday, and, more recently, spanning an entire week. The purpose of the expanded dates is simply to extend the mass appeal and the increase in sales that result from the discounts on tap during this shopping period.

    Black Friday Deals

    There are many Black Friday deals available from small and large stores alike

    Everything from technology products like computers and cell phones, to clothing, accessories and beauty products, and even flights, hotels and tour packages, all make their way to consumers at huge discounts, the kind that are only seen on Black Friday. In fact, it is well-known that hundreds of people take advantage of these Black Friday deals to cover some personal or professional need, to treat themselves or (increasingly) to get their Christmas shopping done early.

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