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Artificial intelligence for SMEs

Learn how to boost your business with AI

Artificial intelligence is here to stay and at BBVA we want to help you use it to boost your business, so you can do what you have always done, like never before:

  • Learn the key aspects of artificial intelligence, from the most basic concepts to more advanced ones.
  • Discover how it can help you in the different areas of your business.
  • Get inspired by real business examples that are already using artificial intelligence in their everyday activities.

BBVA gives you 2 ChatGPT Business licenses for 12 months to help you take your first steps with AI

Valid for new and existing business customers with a turnover of less than €5 million/year through 12/31/2026.

The AI service will be provided by OpenAI.

How AI can help in the main areas of your business

  • Interpreting data with AI

    Detect trends in your business information to make clear decisions.
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    Using AI securely

    Incorporate AI responsibly while protecting the privacy of your company, customers and employees.

  • Marketing and content creation

    Generate ideas and adapt messages to your channels quickly, without starting from scratch.

  • Automate tasks

    Save time on repetitive processes and focus on strategic decisions.

  • AI adoption in Spain

    Find out how companies optimize processes to gain a competitive edge.

  • AI best practices

    Key tips for using artificial intelligence responsibly in your SME.

Help for every challenge

  • Process automation

    Reduce costs and errors by automating repetitive tasks, freeing up time for more strategic activities

  • Data-based decision-making

    Analyze large volumes of information in real time to make faster and more accurate decisions.

  • Smart customer service

    Offer 24/7 support with fast and tailored responses, improving the customer experience.

  • Predictive marketing and sales

    Anticipate customer needs and tailor offers to increase conversion and sales.

  • Optimize operations

    Improve operational efficiency through failure prediction, inventory optimization, and processes

  • Talent management

    Optimize talent selection and development through performance analysis and future needs assessments

  • Security and fraud prevention

    Detect threats and fraud in real time by identifying anomalous patterns of behavior.

  • Innovation and new business models

    Drive the creation of smart products and services, generating new sources of income

AI is already starting to make a difference

Artificial intelligence (AI) is the technology that allows computers to learn, reason, and make decisions independently. For a company or SME, this translates into tools that automate repetitive tasks, analyze data in real time, and personalize customer service without increasing costs.

According to KPMG data (2025), 85% of companies in Spain have already invested or plan to invest in artificial intelligence this year. However, only 7% of Spanish SMEs use AI technologies, which represents a real competitive advantage for those starting to do so now.

At BBVA, we help you take that first step in a practical way, with training, real-world case studies and, if you are a business customer, access to ChatGPT Business for 12 months at no cost.

Start with a specific task: choose a repetitive task and start applying AI to see the results. If it works, move on to the next one. Use simple tools: ChatGPT, Gemini, or Claude can help you get started, and you don't need technical knowledge or a big financial investment. Learn to give good instructions: be clear, concise, avoid vague instructions, and adapt how you talk to it. Always review the results: before sharing anything, make sure to verify it. AI is a great assistant, but it can make mistakes. Mind your privacy! Do not upload confidential information about your company or your customers to public AI models. Test, measure, and learn: start small, measure the impact, and scale only what works for you and adds value. Get your team on board: provide them with training; AI is here to help, not to replace. Automate repetitive tasks: you will be able to spend more time resolving complex issues. Rely on data: use AI to detect patterns and make more informed decisions. Use AI to generate ideas and analyze information: during a creative block, AI can give you a good starting point.

How to ask AI to do something properly

  • Define the roles

    Tell the AI from what point of view it should help you. For example, as an advisor, expert, or support for your business.

  • Provide context

    Explain what you're asking for and who it's directed at. That way the answer will be much more useful.

  • Be clear

    Indicate exactly what you need and how you want it. The more specific you can be, the better results you will get.

  • Develop

    Don't settle for the first answer. Adjust, ask again, and improve the result step by step.

You don't need to know about technology, all you need is to be able to explain what you want to achieve

Real-life examples of Spanish companies that are already using artificial intelligence

  • How artificial intelligence is transforming the field

    The TROPS experience shows that AI is not exclusive to offices. Find out how this technology is being applied in agriculture to predict harvests, optimize resources and help farmers make better decisions.

  • How to integrate AI into the daily operations of any business

    NEOS Surgery's experience proves that it doesn't matter what sector you operate in. Integrating artificial intelligence step by step into your company's routine tasks is the key to gaining efficiency and becoming more productive.

  • Understanding AI to progress as an SME

    Artificial intelligence is already transforming the way many SMEs operate. Discover the new reality within everyone's reach, which can open up opportunities for your business.

  • AI is already changing how SMEs work

    BOB AGENCY tells us how the combination of artificial intelligence and human talent has allowed them to optimize processes, gain agility and productivity, and focus on what really adds value.

  • Reinventing a business thanks to AI

    AI was key to reinventing Eurotransportcar and transforming its business model. Adopting this technology allowed them to evolve, optimize their operations, and open up new growth opportunities.

  • AI applied to SMEs

    Did you know that only 7% of SMEs in Spain use AI technologies? Discover the advantages, opportunities, and challenges of artificial intelligence with experts in the field.

    Listen to podcast

What are the advantages of ChatGPT Business?

A version of ChatGPT designed for work teams and companies
  • You can create a shared workspace for your employees, where they can collaborate internally.
  • Integrate it with the tools your company already uses so that the answers are tailored to the real context of your business.
  • It includes unlimited access to ChatGPT-5, the most advanced model,
  • and offers the peace of mind that all your business information is secure and not used to train artificial intelligence models.

Discover inspiring videos and podcasts from professionals who discuss AI

  • Jürgen Schmidhuber, AI expert

    What can AI do for you?

    According to Jürgen Schmidhuber, the AI of the future will be able to solve problems for the benefit of all humanity, and he assures that what we are seeing now will be nothing compared to what is going to be possible in 30 years.

    Listen to podcast

  • Cristina Aranda, philologist specializing in AI

    AI requires profiles in the humanities

    What is artificial intelligence, and how does it work? Will machines take our jobs? Why does artificial intelligence require profiles in the humanities? All these questions, and many more, are answered by Cristina Aranda, a philologist specializing in artificial intelligence.

    Listen to podcast

  • Deborah Berebichez, PhD in Physics

    Artificial intelligence for your health

    In this interview, Deborah Berebichez, a physicist and educator, explains how AI, far from being a novelty, has gone through decades of development and only recently has achieved a computational capacity that allows everyday applications like language models.

  • Nerea Luis, PhD in AI

    Can artificial intelligence express emotions?

    What would happen if machines and robots took control of our minds? Is it possible for artificial intelligence to learn to express its own emotions? In this video, AI expert Nerea Luis outlines possible future scenarios.

    Listen to podcast

  • Alex Beard, educator and writer

    Artificial intelligence: How to prepare for the challenges of the future

    Adapting today's education to the challenges and needs of the generations of tomorrow. That is the great concern, and also the object of study, of British educator and writer Alex Beard.

    Listen to podcast

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