Welcome to La Base by BBVA

Be your own hero with BBVA

Not all heroes wear capes. Our people have a personalized card and an app with financial superpowers. Your daily life is full of challenges and villains.

That’s why BBVA aims to be the bank that equips you with the tools and confidence to take control of your story.

The mission

Our Mission at San Diego Comic-Con Málaga

The world’s biggest pop culture event left the U.S. for the first time... and we couldn’t miss it. As official sponsors, we set up our headquarters: La Base by BBVA.

An area where today’s heroes can unlock their potential, connect with their idols, and take home unique rewards.

Allies and adventures

Marvel Cartoonist

Salva Espín

With Salva Espín (Marvel Comics), we brought to life three exclusive limited edition stickers, with only 1,000 units available, that narrate the origin of a new superhero. They flew off the shelves, as no collector wanted to miss out on them. To complement the saga, we organized a masterclass where attendees designed their own sidekick alongside him.

The IlloJuan team

IlloJuan

We don't fight alone: Streamer IlloJuan and his team joined the mission, broadcasting live to thousands of viewers everything happening at our stand.

Rewards worthy of a hero

Being part of our squad came with its perks
  • We set up cabins designed for intergalactic flights, where our new heroes could become part of BBVA. And since you can’t save the world without the right gear, they left with Ray-Ban Meta Wayfarer sunglasses or Salva Espín stickers.

  • Everyone who visited La Base by BBVA had the chance to experience a unique technology that only we could provide: the power of personalized cards inspired by Comic-Con.

    We know not all our heroes could attend, so this experience is also available from anywhere —just use your BBVA app.

    If you're a BBVA customer, you can create your own personalized card as many times as you like in digital format.

  • And the best part was hidden… Our superhero wandered the venue on a secret mission: those who found him and shared their photo on social media were entered into a drawing for a trip for two to San Diego Comic-Con 2026 in California.

Next chapter

This was just the beginning of our adventure.

Next year, we’ll return with more surprises, stellar allies, and prizes that are out of this world.

Are you ready to join the next mission?

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