In one week, BBVA can help small businesses in Spain set up distance sales
Given the temporary closing of stores and in order to help them reopen, BBVA is helping its customers in Spain to find simple solutions that allow them to engage in distance sales and generate new income. Through a free, professional training program with ten webinar sessions, small businesses will learn, in less than a week, the keys to selling on social media, Whatsapp, email and other channels, as well as the various distance payment methods and the keys to proper logistics. In addition, the company provides these businesses with simple distance payment tools that will allow them to deal with the various phases of the de-escalation after the coronavirus.
Small businesses are getting ready to reopen in an environment that is totally different from the one before the crisis, which is forcing them to reinvent themselves to guarantee their survival. In order to help them set up online distance sales, BBVA has launched an educational program through which, in less than a week, BBVA business customers will learn the three key steps to effective distance sales.
This free training for bank customers consists of ten, 45-minute "webinar" sessions, in which experts on e-commerce, marketing and digital communication will show them how to sell on social media such as Instagram and Facebook, Whatsapp, as well as on other online channels like Google, Amazon and Mailchimp. The next step for effective distance sales is to know the payment methods and how to properly deliver the goods. Other important aspects that attendees will learn are how to provide customer service via telephone, Whatsapp or email, as well as how to properly handle problems and process returns.
The training, provided by the INCIPY digital transformation consulting firm, in collaboration with the INESDI Digital Business School, begins on May 4 and will last until May 8. The contents of each session will be available for viewing in the "Finance at a glance" section of the BBVA transactional website once the training program is complete. Furthermore, at the end of each "webinar," customers will be able to ask questions so they can put what they learned into practice. This initiative was very popular with customers, with over 600 registrations being received in the initial hours after enrollment in the course was opened.
BBVA distance payment solutions
Mobility restrictions caused by the COVID-19 crisis have changed consumer habits, many of which will continue after this situation is over. Because of this, BBVA, in addition to helping businesses deal with this new situation, offers its business customers solutions to make it easy to receive payment for their distance sales. One of these is the "Paygold" payment method, which, without the need for software implementation or an online store, can be used to send an SMS or email with a link to the buyer so they can complete the purchase process on their mobile phone or computer. To do this, they have to click on the link received and then enter the card details or the Bizum payment password, all in a secure environment. The use of this payment method has increased five-fold since the start of the crisis.
In addition, businesses can also accept contactless payments securely once the goods have been delivered to the customer. To do this, they have a mobile POS terminal and, if they prefer to have the payment terminal on their cell phone, they have the BBVA Smartpay app. To use this application, the business simply needs to request a small payment terminal and download the SmartPay app on a cell phone. This can be done from both the Apple Store and Google Play. Both devices are linked via Bluetooth, and everything is already set up to accept card payments easily and quickly.
If the customer chooses to pay by card, they will need to enter the PIN only if their purchase exceeds 50 euros, which will minimize the risk of transmission. This measure of temporarily extending the limit for contactless payments from €20 to €50 has been adopted by Spanish financial institutions so that businesses can make the majority of their sales contactless. The expansion will be in force for as long as the extraordinary measures due to the coronavirus are in place.
Now more than ever, BBVA wants to be there for small businesses to mitigate the effects of the coronavirus crisis on their activity and to lay the foundations that will ensure a quick recovery as the lockdown is gradually lifted.