7. Analyze your site's user-friendliness
As part of your strategy to make the user purchasing experience as simple as possible, you must also pay attention to the technical side of your online store. From page-loading speeds to adaptability to multiple formats such as smart phones and tablets, technical aspects such as these are fundamental for ensuring that once you have successfully captured your customer's attention, they do not soon end up somewhere else after being frustrated by poor web design.
8. Devote some work to your presence on social networks
For online stores, social networks are a natural medium for communication and advertising. Facebook, Twitter, Instagram, and more: each of these social networks can be used to attract new customers. However, in order to achieve this you have to do more than just add links to your social network pages once in a while with your store's latest new products or special offers. Marketing via the social networks can be highly effective, but only if you dedicate enough time and follow a clear strategy.
9. Know your data
When it comes to focusing on continuous improvement, it is essential to analyze all the data generated by your online store. Where are your site's visitors coming from? What types of devices are they using? At what point during the purchase process are they deciding to leave? What items are being looked at the most? Knowing the answers to these questions, and many others, can give you plenty of clues about ways to continue with gradual improvement of your online store.
10. Learn from the experts
As a final piece of advice, whether you are creating an online store or just trying to improve the one you already have, you should always keep an eye on what the big brands are doing. You can find all of the key aspects described above in this article at the major e-commerce sites, which gives you an opportunity to see how they have been implemented there and how you could adapt the approaches used to your own online store.